• Home  / 
  • Skincare
  •  /  Best Self Tanner For Fair Skin (Top 7 Reviewed)

Best Self Tanner For Fair Skin (Top 7 Reviewed)

To get a beautiful bronze glow, you no longer need to stay under the sun for hours. Too much sun is dangerous to our skin, especially for those with fair skin who are more susceptible to skin cancer. Fortunately, there are now many beauty products in the market that can give you a lovely sun-kissed look without the pain of sunburn and the health risks. These bronzers and self-tanners are your best option in achieving your ideal tan since they’re safe for the skin and more convenient.

Our Top Choice is…

Beauty by Earth Organic & Natural Sunless Self Tanner

Why we say so:

  1. Best for all skin types – from light to dark
  2. Used by many customers with more than 1K reviews to date
  3. Does not irritate skin


For the best self-tanning product, take a look at this buying guide and list of best choices.

Buying Guide:

1. How long will it take to work?

Some tanning products immediately show results within minutes while others may take more time to work than others. If it’s your first time to try a tanning product, you might be better off choosing one that colors your skin lightly at first. That way, if you desire a darker color, you can add more of the product gradually. Take note as well that you need to give the product time to dry on your skin or the dye might stain your clothes. If you don’t have the time, you can opt for a product that works more quickly. The product’s description should indicate how long it takes to dry.

2. How long will it last?

Check the product’s label to find out how long you can expect the color to stay. There are some products that easily fade after several washes so that if you’re not too keen on the color, you can remove it sooner. Other products last for weeks so it’s best that you’re sure of the result on your skin before you try it.

3. What kind of formulation is it?

Self-tanners have different formulations ranging from lotions and creams to gels and even sprays. Lotions and creams are easier to put on since you just slather it as you want all over your body. However, aside from darkening the skin, they can also make your skin’s surface more sensitive to sunlight. The product reacts with exposure to sun to develop your tan. Spray and gel types work more quickly but need some skill to apply for you to get an even coloring on different body parts. They have a lighter formula, however, and don’t last as long as lotions.

4. What’s the resulting color?

One of your most important considerations is, of course, the actual color produced by the self-tanner on your skin. You want to ensure that your new bronze skin color still looks natural. What you’re going for is a dark brown color and not one with shades of orange or yellow. Once you’ve narrowed down your choices, it’s best to look for reviews and before and after photos of people who’ve actually used that product so you can visualize how it look on your skin. This is especially important if you’re eyeing a longer-lasting product.

5. What other benefits does it have for your skin?

Aside from the tanning feature, look for products that can give your skin added benefits. Keep your skin soft and hydrated with a good moisturizer and prevent dryness. In addition, you might need a product with anti-inflammatory properties. One of the best features to look for, though, would be sun protection, so that you won’t need to apply sunscreen whenever you use the product.

What is the best self tanner?

Best Self Tanner For Fair Skin

User Experience
Price Level
Our Rate
Clinique Self Sun Quick & easy to apply; color is not too dark & remains for several weeks; features attractive scent & provides skin subtle sheen GoodAffordable4.0 / 5
Sun Laboratories Self Tanning Lotion Ultra Dark Instant Tint Ingredients include essential oils & aloe vera to soothe & nourish skin; takes a few hours before actual color is seen; provides natural effect on skin Very GoodAffordable4.3 / 5
Art Naturals Organic Self Tanner Yields a gorgeous bronze color even after three hours; contains Shea butter and Jojoba oil to keep skin soft & hydrated; quick drying time - uses only 10 mins GoodAffordable4.0 / 5
Tanceuticals CC Self Tanning Body Lotion Turns skin into a slightly darker bronze shade without any undertones; feels light on skin & has coconut fragrance; dries completely in a few minutes & stays on skin up to a week GoodAffordable4.0 / 5
Beauty by Earth Organic & Natural Sunless Self TannerContains organic ingredients - jojoba oil, witch hazel & coconut oil to refresh, hydrate and protect skin; light formula ideal for building up slowly to a deeper natural tan; takes at least 4 hrs before you see results & stays up to about a week ExcellentAffordable4.9 / 5
Fake Bake Flawless Liquid type lotion with thin consistency; results seen in about a couple of hours; product is among self-tanners with the quickest drying time – takes only 10 minutes; color lasts for approximately a week Very GoodAffordable4.4 / 5
Dior Bronze Self Tanning Crème Application is quick & easy - shows in a couple of hours; drying time is at an estimated half an hour; moisturizes skin; features subtle & appealing floral scent + color lasts until around a week Very GoodAffordable4.3 / 5

1. Clinique Self Sun

Maker of beauty products specially designed for sensitive skin, Clinique’s tanner, the Clinique Self Sun, is also a worthwhile buy. Application of this lotion is quick and easy. It doesn’t take too long to dry, about half an hour, so that you won’t need to worry about accidentally marking your clothes. Your skin color changes after a few hours, making your skin look like it’s only a few shades darker naturally. The color is also wonderful, not too dark while giving your skin a subtle sheen, plus this color remains for several weeks. The attractive scent is a bonus.

2. Sun Laboratories Self Tanning Lotion Ultra Dark Instant Tint

The Sun Laboratories Self Tanning Lotion Ultra Dark Instant Tint includes ingredients such as essential oils and aloe vera that soothe and nourish the skin. This lotion takes a few hours before you can fully see the actual color but if you’re looking for a superbly dark hue, this product will wow you. Users also loved that despite its deep dark color, it still manages to look natural on your skin. The cherry scent from the lotion is also quite nice. The downside is that with this particular lotion’s strength, you have to be careful while it’s still wet because the color might transfer on your clothes

3. Art Naturals Organic Self Tanner

If you’re a fan of organic products, the Art Naturals Organic Self Tanner might be just what you’re looking for. This lotion yields a gorgeous bronze color after about three hours. Shea butter and jojoba oil are used to keep the skin soft and hydrated. Another benefit is the quick drying time. After you apply it, the product will dry in around 10 minutes, keeping your clothes stain-free. Beginners will also appreciate that the color is light at first which allows you to layer on more later on if you wish for a darker shade. The color lasts for about a week and the product comes with mitts as well for easy application without getting the color on your hands.

4. Tanceuticals CC Self Tanning Body Lotion

Another excellent self tanner is the Tanceuticals CC Self Tanning Body Lotion. With this lotion, your skin turns a slightly darker bronze shade which looks natural and without any undertones. It feels lightweight when you apply it and thanks to its Vitamin E content, it helps moisturize the skin and improve its texture. This product also dries completely in a few minutes and it stays on your skin up to a week. One of the best things about this product as well is the delicious coconut fragrance.

5. Beauty by Earth Organic & Natural Sunless Self Tanner

Also praised for its organic ingredients is the Beauty by Earth Organic & Natural Sunless Self Tanner. With its jojoba oil, witch hazel, and coconut oil, your skin is refreshed, hydrated and protected as well. The light formula is ideal for building up slowly to a deeper natural tan as opposed to an immediate dark intense shade. To be safe, wait for about 20 minutes to let the product dry and avoid the color transferring on your clothes. After application, it will take at least 4 hours before you see its results on your skin. Staying power is up to about a week.

6. Fake Bake Flawless

For a golden brown shade that still manages to look natural, Fake Bake Flawless is the perfect choice. Instead of a lotion or a cream, it’s a liquid type with a thin consistency. The first application should look light and you can reapply the product for a darker tint. Results can be seen in as little as a couple of hours. This product is also among the self-tanners with the quickest drying time, 10 minutes and you’re good to go. You can expect the color to last for approximately a week. A tanning mitt is included with the product for more convenience.

7. Dior Bronze Self Tanning Crème

There are many reasons to love the Dior Bronze Self Tanning Crème. Application of this cream product is quick and easy with results that show in a couple of hours. Drying time is estimated to be around half an hour and the color is a naturally light tan tint which you can darken with more applications in the next few days. This cream also does a good job of moisturizing the skin at the same time. The floral scent is subtle and appealing as well and the color lasts until around a week.